Pioneering
Creative & Digital Marketing
Excellence
I&S Digital
The main goal was to promote the opening, provide a steady flow of clients, and increase the awareness of the cafe. We needed to attract 40 customers to the opening of the cafe in the first month. The average bill is $70.
Our promotion strategy for cafe: 1. How do you make a person want to get to know a new cafe? We focus on the opening of the institution - a private party, where you can get in by invitation, to arouse the interest of potential customers. 2. As a digital agency, we were responsible for not only introducing potential guests to the cafe, but also to stimulate further visits. To do this, it was important to think through quality offers and develop engaging creatives 3. We kept a record of guests and tracked it in a collaborative table with our customer 4. To implement the strategy, we launched several objectives in advertising campaigns: Messages, Traffic, and Engagement